Video has become arguably one of the most entertaining forms of online content. Marketers are focusing on Video Marketing Campaigns more than ever. According to a report by Cisco, there will be around 1 million minutes of video crossing the internet per second by 2020
However, as video content continues to change and evolve, content marketers need to be updated with the popular and upcoming video marketing trends.
Here are seven major YouTube Marketing Trends to watch out for in 2019.
Live video has secured a firm place in the video ecosystem. Instagram Live and Facebook Live are expected to grow even further by the end of 2019. Live video streaming encourages more audience engagement and retains viewers longer than pre-recorded video. Instagram Live allows you to save live events to your profile which can be viewed later by your followers.
In the case of live video, brands and businesses can answer customer queries in real-time. You can host Q&A and AMAs sessions. Consumer credit reporting company Experian uses live video to chat with their followers about credit, credit score, ways to manage finances, and debt among others using the hashtag #creditchat.
The element of personalization in live videos often encourages viewers to continue engagement with the brand. Businesses can use the platform of live video at the time of providing tutorials, interviews with celebrities, live tours or showcasing new products and more.
As per Livestream, 80% of people preferred watching a live video from a brand instead of reading a blog post. At the same time, 82% preferred live video to social media posts. So if you haven’t jumped on the bandwagon of live video yet, it’s time you start thinking about live video.
The past few years have witnessed the explosion of 360-degree videos. They offer a truly unique and immersive experience to the targeted audience. In the case of 360-degree videos, the viewer can control the screen and view the clip in any direction they want.
360-degree campaigns offer opportunities for sharing content which is visually-focused and highly interactive. Brands have been coming up with innovative ways of using this video format for over years. Samsung posted a snowboarding video that puts viewers right in the middle of the action at the time of launching its Gear VR headset.
This form of video format is best suitable for travel sites, real estate, retail, promotions, museums, and galleries. According to a study by Magna, consumers show a strong interest in 360-degree videos created by brands, with 69% intending to interact with brand videos in the future. The video format will help you tell compelling stories to your audience thereby increasing engagement. To shoot a 360-degree video, you will need a high end action camera and use a couple of video editing services.
Vertical Videos are here to stay
As per predictions by Cisco, more than 80% of all Internet traffic will be video by 2021. This essentially means your video content needs to be compatible with the mobile. More and more people are watching portrait and square videos.
The vertical-video format is well suited for most bezel-less smartphones. It enhances the viewing experience as the videos take up the entire screen, thereby making the content more engaging and immersive. You can engage YouTube Video Optimization Services to reuse your existing video content for marketing.
In 2018, YouTube rolled out vertical video support on desktops too. Meanwhile, Instagram joined the bandwagon and launched IGTV, which allows you to shoot high-quality, 4K videos in the vertical format. The 60-minute vertical video on IGTV will soon become a new standard within a couple of years.
Storytelling video is the key
The storytelling video format has become an essential factor of modern digital marketing.
Make sure your video content is relatable and also tells a story. This is one of the reasons brands have started building a narrative around their products.
For example, Levi’s launched its #IShapeMyWorld campaign earlier this year. It features women from different walks of life who have taken charge of their destiny. To get traction for your product, use the storytelling video format and highlight its usefulness or showcase how it can improve the lives of those who buy it.
Immersive storytelling puts your audience at the center of the story and offers them a real-life, relatable experience. To get your viewers’ attention, you can make use of the latest technologies to include superior-quality images, videos, sounds, and games and give them an immersive experience.
In the end, it is important to understand your audience through social listening and keep up with the ever-evolving customer outreach tactics. Thankfully, you can engage video optimization services and speed track your marketing campaigns.
By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion, as per Statista. Virtual reality adoption has multiplied in recent times; and with so many different uses, it will only continue its growth in 2019.
VR video marketing services give your audience an opportunity to connect with your products and services. It not only gives them a closer experience of the product but also enables them to submerge themselves in your brand. Tech players such as Samsung and Google have already launched high-end VR headsets. At the same time, new hardware developers working on implementing radical VR changes for mass consumption.
Swedish bound furniture and home accessories maker IKEA was one of the first retail companies to launch a wholesome VR site via its IKEA virtual reality store. The total number of active virtual reality (VR) users worldwide is expected to be around 171 million as of 2018, according to Statista.
Double up on SEO
Search Engine Optimization plays an important role in video marketing as well. Similar to content, while making videos, you need to ask yourself why you are producing video content and how this aligns with your target audience. As per a study by Eye View Digital, using video can increase conversions by 80 percent.
It is important to create videos that are prime for social sharing, and hence you need to focus on backlinks. As per a report from SEJ, videos that entertain, offer solutions to a common problem, and educate you on a hot topic are more likely to get shared.
Your videos need to comprise healthy branding and popular catchphrases. A good blend of video marketing strategies and a focus on Video SEO will not only help you garner more viewers but also give your search ranking a further boost.
Reduced cost of production
A few years back the cost of video production was not only high but it was also time-consuming and required high-end tools. However, there has been a drastic shift in the way videos are being produced in recent times. Video marketing today focuses more on being authentic and relatable for its viewers.
Videos that are too flashy and are high on production value might not seem as approachable or realistic. Thanks to high-end cameras on smartphones, videos can be created with minimum tools and at a much faster pace.
As per a recent survey, including a video in an email leads to a 200-300% increase in click-through rate. 64% of users buy a product online after watching the video. Therefore, more and more marketers are working towards incorporating video into their marketing in 2019 owing to shortened production timelines and ease of in-house creation.
Faster internet speeds coupled with high-end smartphones will see a big shift in the way we consume video content. Also, don’t forget to optimize your video content for multiple channels.
Now that you have a good idea of some of the top video marketing trends in 2019, it’s time to include them in your content and video marketing strategies. We hope that implementing these trends will help you stay ahead in your game and help your business to further grow.
Vishal Vivek is an eminent Indian serial entrepreneur. Despite having to shoulder huge family responsibilities at a tender age, lack of proper training, and a dearth of resources and funding, he started SEO Corporation and scaled it up to a well-known SEO company with sheer willpower and integrity of character. In the uncertain world of search engine optimization, he is one of the few experts who give guarantees and honours them.
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