You have set up your website and completed your On-page SEO and now it is time to start concentrating on your Off-page SEO and get it up and running to increase your audience and rank your website on the first page of the search engines.
Off-page SEO is just as important as On-Page SEO as you can use it to your benefit to work off your website and great to rank in the social networks, forum & blog marketing and article submissions. Here we are going to look at, easy OFF page SEO steps to follow in 2016.
Off-Page SEO Strategies
Create a Blog Page:
This is one way of promoting your business online! Write creative and informative content, giving your audience plenty of reasons to return to your website. Always keep your posts updated and helps the search engines to crawl more frequently on your website. This helps you to rank higher in the SERPs and improves your SEO experience when clients search for specific products and services.
Include top lists, how-to articles, video tutorials, and infographics in your content and always be clear and concise in what you are trying to convey to your viewers within your content. After creating your blog post, submit it to blog search engines and niche blog directories.
If you are not a great writer, you can always hire a freelance writer to write your unique content helping you to gain more credit on the SERPs.
Online Reputation Management
After completing your unique SEO content, it is time to create your online reputation by getting involved in social media platforms. This is an important step if you want your service or products advertised. Social media platforms such as Twitter, Instagram, Google+, Facebook, and LinkedIn are some of the famous ones. This helps you to extend your network of clients and enables you to share it with them as they start sharing it with others.
Lend a friendly hand by posting comments on other blogs with the same role as yours – this helps you add your link in the comments section. These links are important as search engines look at these links and direct it towards your site.
Speed Up the Process
It takes time for the search engines to find your site. You can speed up the process by submitting your site to the popular search engines such as Bing, Google and more. Another way is by submitting your site to directories under your niche, you use and still worth doing.
Submit your latest post or pages to some of the popular sites like Reddit, Digg, StumbleUpon and more. This is known as social bookmarking and the SERPs likes this form of sites as contents frequently updated. Make sure to handle the tags properly as it is important when broadcasting news and increase traffic to your website.
This may seem like loads of work to do by yourself – if you find that you are limited with time refer the process to an online marketing firm that knows best when registering your website on these popular sites.
Create Rich Media
Other great ways of Off-page SEO is by sharing your images on photo sharing websites like Photo Bucket or Flickr. This helps other people to see your images and comment on it and linking to your site. Other ways are by using the videos you have on your site and submitting them to Vimeo or YouTube helping users to find your content.
Submit to Local Listings
This all depends on the type of business you have, as local directories are useful. If you run a service listing, your site to a local directory helps the SERPs to easily view your website and fetch the available content you have as it helps to target certain audiences. You can do this by submitting your site to the Yellow Pages, Maps, and Google.
Add Your Site to the Social Shopping Network
If you happen to have an e-commerce site the best way of advertising, your products or brand FREE is by submitting it to the different shopping networks. Use sites such as Yahoo Online Yahoo Online Shopping, Google Product Search, and other major shopping network sites.
Now that you have the easy Off Page, SEO Steps for Bloggers to follow in 2016 it is time to start networking on the above-mentioned sites. Start preparing your web pages to receive the right linking and ensure that your site is easy to navigate. Put in the effort today as it will pay off in the future and be patient as any online marketing expert will say, “Rome was not built in one day!”